N.A.N.A. - Nature & Nurture Academy
Art direction | Brand identity | Illustrations | Print | Website | Marketing Materials
Project Details.
Nana is an independent daycare with a small but mighty collection of educators who love what they do. The goal of the academy is to help children develop a lifelong love of learning. Creating a brand that embodies both sophistication and approachability was key in my process.
The logo design incorporates organic shapes that reflect the nurturing aspect of the daycare. The tree symbolizes learning and growth, with colorful leaves. I choose bold, vibrant colors that evoke energy and joy with a mix of warm and cool tones to balance sophistication with playfulness.
The illustrations incorporate playful patterns, and they were inspired by nature or learning elements (like books, building blocks, etc.). I use those to add depth and interest to materials like the Parent’s Handbook, signs, and digital assets.
