Groundswell Alternative Business School.

Illustrations | Brand Identity

Project Details.

Groundswell provides alternative education that centers its students' lived experiences, challenges harmful systems, and builds collective power to change the status quo.

The identity and the illustrations had to be powerful yet approachable. I’ve created illustrations that reflect the diversity of the students, showcasing various backgrounds, abilities, and identities to foster a sense of belonging. I also used symbols like seeds, roots, or bridges in illustrations to convey growth, connection, and the journey toward change.

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